Kill Fees: What to Charge When a Client Cancels Mid-Project
Three weeks into a $5,000 branding project, the client sends one line: "We need to pause this for now." You already built two rounds of logo concepts and a full style guide. The contract never said what happens if the client cancels partway through, so now you're guessing whether you can bill for any of it.
You can, and you should ask. Freelancers usually wait too long, and by the time they do, the client has moved the budget somewhere else and stopped replying. A kill fee, a set amount or percentage the client owes you for canceling partway through the work, solves this because you agree to it before the project starts, while everyone is still on good terms.
1.What a Kill Fee Actually Protects
A kill fee is different from a deposit. A deposit is money you collect at signing and keep no matter what happens later. It moves cash toward you earlier, which the guide on deposits and milestone billing covers on its own. A kill fee is a separate promise. If the client cancels after you've started but before you finish, they owe you a set share of the total fee, based on how far along the work was when they pulled out.
The term comes from magazine publishing. An editor would assign a story, then kill it before it ran, usually for space reasons or a change in plans. Freelance-writing guides like Writer's Digest put the standard kill fee at 25% to 50% of the agreed rate, depending on how much reporting and writing was already finished. Design, development, and consulting work borrowed the same idea, even on projects that look nothing like a magazine article.
2.The Schedule That Does the Work for You
Guessing a fair number after a client cancels is the hard way to handle this. Set percentages before you start, tied to project phase instead of a calendar date, and the number is already decided by the time you need it.
A $5,000 project might break down like this:
| Phase | What Triggers It | What You Keep |
|---|---|---|
| Signed, work not started | Cancels before kickoff | Deposit only |
| First third of the work | Cancels during early build | 25% of fee ($1,250) |
| Midpoint, draft delivered | Cancels after first review | 50% of fee ($2,500) |
| Final round, near delivery | Cancels close to done | 90% of fee ($4,500) |
The jump from 50% to 90% near the end is deliberate. Once you're deep into final revisions, almost all the real work is already done, and finishing the last few hours costs you less than losing that share of the fee costs the client. Most clients who cancel this late are dealing with something outside the project, like a budget cut or a change in company priorities, rather than a problem with the work itself.
Skip the schedule and you negotiate from a worse spot every time. A client who already decided to cancel has no reason to offer more than they think is fair, and their idea of fair usually undercounts the work you already did. Set the numbers before the relationship needs them, and neither side has to negotiate under pressure.
A kill fee is payment for the days you already worked.
3.Writing the Clause So It's Never a Surprise
The schedule only protects you if it's written down before anyone signs. Four things belong in the clause:
- The trigger. Define what counts as a cancellation: written notice from the client, or no response from them for a set number of days, like 14.
- The percentage schedule. Put the same table from the last section directly into the contract, tied to your actual project phases.
- The payment timing. State that the kill fee invoice goes out within a set number of days of cancellation, so you're not left waiting on a client who has already moved on.
- What "started" means. Spell out that the clock starts at your first work session, not at signing, so a client can't argue later that the project never really began.
Benjamin Franklin wrote it in 1735, warning Philadelphia about fire risk: "an ounce of prevention is worth a pound of cure." He was writing about fire safety, not contracts, but the line still applies. A kill fee clause costs you nothing to add before a client signs. Negotiating the same percentage after they've already decided to cancel costs you the whole conversation, and you usually give up ground in it.
4.No Clause, and the Client Just Canceled
Say the contract never mentioned a kill fee, and the client just canceled anyway. You can still ask to get paid for the work you did. Send an invoice within a few days, while the project is still fresh for the client, and list exactly what you delivered: the concepts, the draft, the hours logged.
Courts call this quantum meruit, a Latin phrase for "as much as deserved." It's the idea that someone who accepts real work owes something for it, even without a signed clause covering that exact situation. You're not filing a lawsuit over a $5,000 project. You're using the same logic to write a fair invoice and send it while the client still remembers what you built.
If the client ignores the invoice, treat it like any other overdue bill. A canceled project doesn't change the follow-up math, and the system for getting paid without chasing invoices works the same here as it does on a project that finished on schedule.
5.The Pushback You'll Actually Hear
Most clients accept a kill fee clause without much discussion, especially when it sits next to the price from day one. A few will push on it. Three responses cover almost everything you'll hear:
- "That feels aggressive for a first project." It reads as normal once it's a schedule on paper instead of a demand after the fact. Contractors and lawyers already work this way, and clients pay them without blinking.
- "Can we just talk about the number if it happens?" Sure, before you sign. Once a client is already canceling, a conversation about the number almost never ends with a bigger one.
- "What if I'm the one who has to cancel?" The same schedule protects you too. Walk away from a client mid-project and you already know what you owe them for work in progress, instead of guessing under pressure.
A kill fee clause does not assume the worst about every client you take on. Most projects finish the way everyone planned at the start. It exists for the one that doesn't, so a canceled project costs you a slow week instead of a month of unpaid work.
Setting the right percentages starts with knowing what your time is actually worth. The free rate calculator at simplance.org/rate-calculator works out a number you can build a fair kill fee schedule around.
Write the percentages into the proposal before you send it. Put the schedule on the same page as the price. A canceled project becomes an invoice you already know how to write, not a fight you have to start from scratch.
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